I’m Sylas, a design leader focused on large scale retail experiences, design systems, and social justice.


I’m currently a Product Design Director for teams at Target focused on product design, design systems, and service design. Previously, I lent my talents to other Fortune 500 companies such as Walmart & Sam’s Club, as well as other small companies, and startups over the years.

Flexible professional with more than 15 years of experience in leading design & product teams, large-scale design systems, user experience & service design.

Currently, Sylas is a Director of Product Design, Service Design & Design Systems at Target, responsible for several internal tools that empower employees and external partners worldwide to create, negotiate, buy and offer products that customers love, at scale. In the past, Sylas has also lent his talent to other Fortune 50 retail behemoths, such as Walmart & Sam’s Club, as well as other smaller tech companies over the years.

Sylas finds energy in leading efforts dealing with large-scale solutions that value close cross-collaboration and outcomes that truly impact people’s lives. He is also a champion of creating environments in which diverse perspectives and inclusion are present.


Leading a large design team responsible for Merchandising tools, Target's enterprise design system and service design efforts focused on internal users. I am also honored to lead efforts related to equity and inclusion in design.




Led a team of designers focused on building tools for merchants. Created Walmart's internal design system, several store apps, and the design process for one of Walmart's most beloved services - Walmart Grocery Pickup.

Sam's Club

During my team at Sam’s, I was responsible for the UX process of a gamut of employee-facing solutions such as a mobile Point of Sale system and inventory management tools serving buyers, store employees, and external partners throughout the U.S.




Amaro is a Direct-to-customer fashion retailer based in Brazil. The following UX project is a proposal for an end-to-end solution to enhance their Point of Sale system.

Want to talk more? Contact me on LinkedIn.