I’m Sylas, a design leader focused on large scale retail experiences, design systems, and social justice.


I’m currently a design leader at Amazon responsible for the design strategy of multibillion-dollar experiences for Amazon sellers across the globe.

Previously, I lent my talents to other incredible Fortune 500 retailers, such as Target, Walmart & Sam’s Club, as well as other small companies, and startups.

Flexible professional with more than 15 years of experience in leading design & product teams, large-scale design systems, user experience & service design.

Currently, Sylas is a Director of Product Design, Service Design & Design Systems at Target, responsible for several internal tools that empower employees and external partners worldwide to create, negotiate, buy and offer products that customers love, at scale. In the past, Sylas has also lent his talent to other Fortune 50 retail behemoths, such as Walmart & Sam’s Club, as well as other smaller tech companies over the years.

Sylas finds energy in leading efforts dealing with large-scale solutions that value close cross-collaboration and outcomes that truly impact people’s lives. He is also a champion of creating environments in which diverse perspectives and inclusion are present.


amazon logo

Leading and managing a design team responsible for solutions serving Amazon sellers worldwide; including governance models for design systems adoption, UX metrics,  research, DesignOps, and service design.


Led a large design team responsible for Merchandising tools, design system and service design focused on internal users. Spearheaded a gamut of efforts related to equity and inclusion in design.




Led a team of designers and initiatives focused on building tools for merchants. Created Walmart's internal design system, several store apps, and the design process for one of Walmart's most beloved services - Walmart Grocery Pickup.

Sam's Club

During my team at Sam’s, I was responsible for the UX process of a gamut of employee-facing solutions such as a mobile Point of Sale system and inventory management tools serving buyers, store employees, and external partners throughout the U.S.




Amaro is a Direct-to-customer fashion retailer based in Brazil. The following UX project is a proposal for an end-to-end solution to enhance their Point of Sale system to serve both customers and employees.

Want to talk more? Contact me on LinkedIn.